Ric: Well, COVID-19 was a big deal to our company. John: Tell me about the challenges and opportunities that COVID-19 presented your business. COVID-19 presents challenges and opportunities - if you listen to your customers Watching to see how people use our tools continually helps us identify new markets and opportunities. John: It seems like there’s an interesting lesson there: You design the tool, but then you have to wait to see how people use the tool to see what it will become. So we decided to do a pivot and re-focused on creating templates for small businesses. And that was even before we created the templates for them. When we launched it, we found that a number of bars and bands were showing up and creating gig flyers and other promotional materials for their events. We built our site as an editor where people could create posters and photo montages of their friends and family. Ric: My background was in software and websites, and we actually started out with more of a consumer direction. John: Did you have a background in graphic design? My partner Jaffer Haider and I co-founded PosterMyWall about 11 years ago. Our goal is to make it very, very easy for someone to create and publish all the promotional materials that their business needs. We have a huge library of pre-design templates, nearly 200,000, that can be very quickly and easily customized for any brand. These materials then are used for print, email, social media, websites, presentations, and more. Ric: PosterMyWall is a do-it-yourself design tool that empowers organizations and small businesses to create professionally-quality graphics, videos, and promotional materials. John: First off, tell me about PosterMyWall and your role at the company Now, as people start to resume their in-person activities in some parts of the country, Ric reflects on the lessons learned from the greatest challenge his business has ever faced. He listened to his customers, strategized a pivot, and helped support these beleaguered industries through uncertain times. We talked to Ric Goell, co-founder and co-CEO, who describes a successful pivot during these uncertain times. It can be difficult to recognize that a business needs a radical course correction, and it can be hard to pull one off once a business decides to go for it.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |